Deep Fried Louis Vuitton

It may seem unbelievable, but Louis Vuitton – one of the world’s most powerful luxury brands –  went head to head with a Korean fried chicken shop this week over the use of its name and logo. Vuitton alleged that the restaurant – called “LOUISVUI TON DAK”, taken from the word “tongdak”, which means whole chicken in Korean – damaged the “originality and value” of the Vuitton brand.

Picture credit: Zoe Ghertner

The French house won the district court ruling in Seoul this week, The Korea Timesreports via Mashable, banning the owner of the business from operating under that name any longer – as well as stopping him from using a logo said to be similar to the Vuitton logo on napkins and food wrappers.

Source Cowan: (Vogue)

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